BrewDog came howling into the world in 2007, the result of two childhood friends having become obsessed by the hop-fuelled flavours of American craft beer.
So homebrewing became their punk rock. The only way to feed their passion. That punk mantra – if the existing scene doesn’t cater for you then start your own – became all-pervading. With no choice but to make their own James and Martin did just that, and named their first beer Punk IPA.
In the eleven years since, BrewDog has grown from two humans (and their dog) into the fastest-growing food and drinks business in the UK. Employing over 800 people on four continents, craft beer lovers in more than 55 different countries now get to share in that passion and get a taste of exactly what BrewDog are about.
To this day, BrewDog exists to break down barriers – to shout from the rooftops about the amazing variety, flavour and stories that craft beer brings with it. Their mission is to make other people as passionate about great craft beer as they are, and this starts with the first sip of the first BrewDog beer someone orders.
Craft beer is gaining ground because of the skill, dedication and – above all – experimentation of the men and women who turn up to work each morning and create these beers. Choice is a great thing. But choice can be something that works against a newcomer to the scene. What are all these different beers? Where should I start?
Indie Pale Ale began as the quest for the perfect gateway. Designed and created by BrewDog’s Head of Production Jason Pond it is a straightforward, no-nonsense beer for the craft-curious. A pale ale for the 21st Century, Indie has been created to be accessible, sessionable and approachable. Suitable for any drinking occasion and ready to go when you (or anyone else) needs it.
At 4.2% ABV and hopped with selected American hops, Indie Pale Ale delivers a profile of tropical and citrus fruit set against a caramel and biscuit malt backbone. It is both perfect for those looking to expand their horizons, and for those already in the know who are after an all-day session pale ale they can rely on.
In short, it is a beer that James and Martin want to drink. Which is exactly how and why BrewDog were founded, a decade and more ago. And if that isn’t craft beer in microcosm then what is?